Big news: GoDaddy is acquiring Dan.com

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GoDaddy (NYSE: GDDY) is acquiring domain name sales platform Dan.com.

The world’s largest registrar will pick up a competitor that had taken a bite out of its aftermarket sales, and the acquisition will surely create consternation amongst domain name investors.

Dan.com came on the scene as Undeveloped and tried a few approaches to crack the market. It initially offered industry-standard commissions of 15% but later lowered them to 9%, ushering in an era of lower commissions from upstart domain sales platforms. In 2019, it rebranded to Dan.com and tried to jump on the blockchain bandwagon. While the blockchain thing didn’t work out, Dan.com started gaining traction as a low-cost way to sell domains via landing pages.

Together with other upstart platforms, it introduced innovation that shook up the aftermarket.

Now, it’s becoming part of GoDaddy, the industry stalwart that it once tried to unseat.

Domain investors will have a lot of questions. Many list domains through GoDaddy’s Afternic DLS to get into the registrar path but point their domains to Dan.com to pay lower commissions on direct sales. Will this option disappear in the future?

I asked GoDaddy President of Domains Paul Nicks about this (and more) via email.

Domain Name Wire: Will Dan.com remain a separate system, or do you envision integrating it into Afternic and/or GoDaddy? If it will be integrated, what’s the timeline?

Nicks: Our initial view based on diligence is that opportunities exist for Dan.com and GoDaddy to join forces, specifically with Afternic. Together, we expect the integration of Dan.com’s automation and lease-to-own options to add momentum to GoDaddy’s goal of offering domain investors an integrated experience within a best-in-class marketplace empowered by sage guidance, cutting-edge data science and the world’s premier brokerage team.

We don’t have specifics to share on timing yet. Shortly after close, we will hold a multi-day planning meeting designed to create a common and deep understanding of our goals and plan with those expected to support the work of the integration. We will spend several days together learning and expect to develop an integration plan, including key milestones from the integration.

Domain Name Wire: A lot of innovation has come from the upstart domain sales platforms, including Dan.com. I’m thinking about Dan.com’s transfer bot, installment plans, domain categories, payout services/timeline, stats, and import-a-lead. Does GoDaddy intend to keep all of Dan.com’s features?

Nicks: Here are a few specific examples of what we expect for integration post-close based on due diligence.

  • Dan.com customers will benefit from Afternic’s expansive network reaching more potential buyers, as well as Afternic’s premier brokerage team helping Dan.com customers close lead-based transactions at higher average sales prices.
  • GoDaddy also intends to extend some of Dan.com’s best-in-class offerings, including lease-to-own options and automation technology, to Afternic customers establishing a new market of buyers for domain investors transacting via the Afternic marketplace.
  • GoDaddy Afternic listings will be enabled with Dan.com sales landers, including customizable landers that are currently in use on Dan.com and unavailable in Afternic.
  • Joining GoDaddy provides Dan.com the opportunity to broaden customer success operations and help customers in more time zones and languages.
  • Finally, our goal is for Dan.com to become an experimentation engine driving better results on the shared platform.
Dan.com has payment integrations with other services, such as Efty. Will these be impacted?

Nicks: We are still in the early stages and do not have specific plans to share today. We’ll review all partnerships individually once close occurs and share updates proactively.

Domain Name Wire: Many people use GoDaddy’s Afternic DLS to get in the registrar registration path, but choose Dan.com landers because they’re cheaper (9% vs. up to 20%). Will this still be an option or should we expect to pay higher prices for landing page sales in the future?

Nicks: We are still in the early stages and do not have a plan around commission alignment. Once we have updates to share, we’ll share proactively.

Domain Name Wire: What benefits will Dan.com customers get from GoDaddy owning Dan.com?

Nicks: In addition to what we shared above, a message from the Dan.com team: “Rest assured, the great team that made Dan.com an amazing company intends to continue working to help domain customers after the deal closes. We put our customers first and that will remain the same.”

Domain Name Wire: Is the entire Dan.com team coming over to GoDaddy?

As a part of the transaction, all Dan.com full-time employees will be offered jobs to join GoDaddy.
 

zenit1

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Was für eine Nachricht:



GoDaddy (NYSE: GDDY) is acquiring domain name sales platform Dan.com.

The world’s largest registrar will pick up a competitor that had taken a bite out of its aftermarket sales, and the acquisition will surely create consternation amongst domain name investors.

Dan.com came on the scene as Undeveloped and tried a few approaches to crack the market. It initially offered industry-standard commissions of 15% but later lowered them to 9%, ushering in an era of lower commissions from upstart domain sales platforms. In 2019, it rebranded to Dan.com and tried to jump on the blockchain bandwagon. While the blockchain thing didn’t work out, Dan.com started gaining traction as a low-cost way to sell domains via landing pages.

Together with other upstart platforms, it introduced innovation that shook up the aftermarket.

Now, it’s becoming part of GoDaddy, the industry stalwart that it once tried to unseat.

Domain investors will have a lot of questions. Many list domains through GoDaddy’s Afternic DLS to get into the registrar path but point their domains to Dan.com to pay lower commissions on direct sales. Will this option disappear in the future?

I asked GoDaddy President of Domains Paul Nicks about this (and more) via email.

Domain Name Wire: Will Dan.com remain a separate system, or do you envision integrating it into Afternic and/or GoDaddy? If it will be integrated, what’s the timeline?

Nicks: Our initial view based on diligence is that opportunities exist for Dan.com and GoDaddy to join forces, specifically with Afternic. Together, we expect the integration of Dan.com’s automation and lease-to-own options to add momentum to GoDaddy’s goal of offering domain investors an integrated experience within a best-in-class marketplace empowered by sage guidance, cutting-edge data science and the world’s premier brokerage team.

We don’t have specifics to share on timing yet. Shortly after close, we will hold a multi-day planning meeting designed to create a common and deep understanding of our goals and plan with those expected to support the work of the integration. We will spend several days together learning and expect to develop an integration plan, including key milestones from the integration.

Domain Name Wire: A lot of innovation has come from the upstart domain sales platforms, including Dan.com. I’m thinking about Dan.com’s transfer bot, installment plans, domain categories, payout services/timeline, stats, and import-a-lead. Does GoDaddy intend to keep all of Dan.com’s features?

Nicks: Here are a few specific examples of what we expect for integration post-close based on due diligence.

  • Dan.com customers will benefit from Afternic’s expansive network reaching more potential buyers, as well as Afternic’s premier brokerage team helping Dan.com customers close lead-based transactions at higher average sales prices.
  • GoDaddy also intends to extend some of Dan.com’s best-in-class offerings, including lease-to-own options and automation technology, to Afternic customers establishing a new market of buyers for domain investors transacting via the Afternic marketplace.
  • GoDaddy Afternic listings will be enabled with Dan.com sales landers, including customizable landers that are currently in use on Dan.com and unavailable in Afternic.
  • Joining GoDaddy provides Dan.com the opportunity to broaden customer success operations and help customers in more time zones and languages.
  • Finally, our goal is for Dan.com to become an experimentation engine driving better results on the shared platform.
Dan.com has payment integrations with other services, such as Efty. Will these be impacted?

Nicks: We are still in the early stages and do not have specific plans to share today. We’ll review all partnerships individually once close occurs and share updates proactively.

Domain Name Wire: Many people use GoDaddy’s Afternic DLS to get in the registrar registration path, but choose Dan.com landers because they’re cheaper (9% vs. up to 20%). Will this still be an option or should we expect to pay higher prices for landing page sales in the future?

Nicks: We are still in the early stages and do not have a plan around commission alignment. Once we have updates to share, we’ll share proactively.

Domain Name Wire: What benefits will Dan.com customers get from GoDaddy owning Dan.com?

Nicks: In addition to what we shared above, a message from the Dan.com team: “Rest assured, the great team that made Dan.com an amazing company intends to continue working to help domain customers after the deal closes. We put our customers first and that will remain the same.”

Domain Name Wire: Is the entire Dan.com team coming over to GoDaddy?

As a part of the transaction, all Dan.com full-time employees will be offered jobs to join GoDaddy.
Jetzt hab ich eher Bauchschmerzen anstatt Freude. 😳
 

domainspot

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oje gefällt mir auch nicht..
 

chillman

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Tobi

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Was bedeutet das jetzt eigentlich für die Verkaufsplattform von DAN? Ich bin dort zwar angemeldet, habe aber bisher noch nie groß
was gemacht. Ich hoffte, dass es etwas mehr deutschsprachiger wird, Ansätze waren ja da. Aber wenn das jetzt GoDaddy macht, wirds wohl
damit nichts werden...
 

DeTep

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DAN.com hat halt frischen wind reingebracht. Deren Bot Abwicklung ist insbesondere bei .de Domain sensationell. Deren Provision mit 9% sehr fair. Und noch viel wichtiger ist die Lösung der MwSt. Problematik, dass der Verkäufer wählen kann, ob der Preis brutto/netto sein soll. Auszahlung dauert auch nur ein Tag. Man sieht den Namen des Bieters und die IP. Bei Nichtzahlung bekommt man sofort die Daten des Käufers. In den meisten Fällen konnte ich das Geschäft abschließen. In einigen Fällen war es halt ein Nichtzahler.

Sedo kriegt all das halt nicht gebacken und hat einfach nur riesige Angst keine überteuerte Provision zu bekommen. Die Provision von Sedo ist wirklich überteuert und noch viel schlimmer nicht immer gleich. Ist die Domain geparkt? Sofortkauf? MLS? nicht wirklich Kundenfreundlich. Das einzig gute bei Sedo ist das Team, mit denen über die Jahre ein freundschaftliches Verhältnis entstanden ist.
Bei Dan.com kenne ich keinen persönlich aber das Business läuft wenigstens ohne die nerven dabei zu verlieren.

Selbst kleine goddies, dass der Käufer 1% Rabatt bekommt bei Überweisungen finde ich toll.
Ich finde es sehr schade, dass GoDaddy die nun übernommen hat. Bleibt eigentlich nur (vergeblich) zu hoffen, dass es so bleibt wie es ist.
Als quasi inaktiver Domainer war dan.com klasse und aus mir unerklärlichen Gründen gibt es da auch einfach häufiger Gebote.
 

123meins

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Sedo kriegt all das halt nicht gebacken und hat einfach nur riesige Angst keine überteuerte Provision zu bekommen. Die Provision von Sedo ist wirklich überteuert und noch viel schlimmer nicht immer gleich. Ist die Domain geparkt? Sofortkauf? MLS? nicht wirklich Kundenfreundlich.
Und hier ist noch nicht einmal enthalten, dass Domains bei MLS Partnern teilweise erheblich teurer angeboten werden und man keinerlei Preiskontrolle hat.

Und: Bei DAN sind die 9% vom Netto Preis, Sedo hat irgendwann die MWSt AUF die Gebühren draufgeschlagen, so dass die Mindestgebühr für DE-DE Verkäufe bei 10 Prozent Netto vom Brutto-Verkaufspreis liegt, während DAN 9% vom Netto-Verkaufspreis nimmt. Wenn ich richtig gerechnet habe, ist die Sedo Gebühr im günstigsten Fall 32,22 % teurer als DAN.

Wenn man den Verkaufspreis bei SEDO / DAN verhandelt ist der Unterschied bei den Gebühren schon 98,33%, wenn MLS / Affiliatelink ins Spiel kommt, sind wir bei 164% höheren Gebühren bei SEDO.

1658476616995.png

und aus mir unerklärlichen Gründen gibt es da auch einfach häufiger Gebote.

Die Bieterschewelle bei DAN ist einfach niedriger, da man keinen Account eröffnen muss.
Die Barriere bei SEDO mit Anmeldung ist viel zu hoch.
Gerade bei Sofortkauf ist der Prozess bei DAN wesentlich einfacher.

Grüsse
123meins
 
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Deli

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Sehr interessant. Ich wusste gar nicht, dass bei DAN die Provision jetzt be 9% liegt.
Ich werde somit umgehend alle Domains vom Kontaktformular auf DAN umleiten.
9% finde ich sehr ok. Bei 15% bekomme ich dagegen jedes Mal Magenkrämpfe bis
zu spastischen Anfällen bei 20%...
 

DeTep

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Sehr interessant. Ich wusste gar nicht, dass bei DAN die Provision jetzt be 9% liegt.
Ich werde somit umgehend alle Domains vom Kontaktformular auf DAN umleiten.
9% finde ich sehr ok. Bei 15% bekomme ich dagegen jedes Mal Magenkrämpfe bis
zu spastischen Anfällen bei 20%...
Wenn alle das machen würden, dann würde Sedo vielleicht mal anfangen sich zum besseren zu optimieren.
 
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